{"id":47751,"date":"2025-03-06T16:22:35","date_gmt":"2025-03-06T10:52:35","guid":{"rendered":"https:\/\/risingentrepreneurs.in\/index.php\/2025\/03\/06\/healthy-mithai-co-raises-inr-1-33-cr-in-seed-round-led-by-beyondseed\/"},"modified":"2025-03-06T16:22:35","modified_gmt":"2025-03-06T10:52:35","slug":"healthy-mithai-co-raises-inr-1-33-cr-in-seed-round-led-by-beyondseed","status":"publish","type":"post","link":"https:\/\/risingentrepreneurs.in\/index.php\/2025\/03\/06\/healthy-mithai-co-raises-inr-1-33-cr-in-seed-round-led-by-beyondseed\/","title":{"rendered":"Healthy Mithai Co. raises INR 1.33 Cr in Seed Round led by BeyondSeed"},"content":{"rendered":"
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Mumbai (Maharashtra) [India], March 6:<\/strong> <\/span>Mumbai-based startup,\u00a0Healthy Mithai Co.<\/em>, has successfully raised INR 1.33 crore in its seed round that was led by Singapore-based institutional investor\u00a0BeyondSeed Venture Solutions Pte. Ltd<\/em>. Other notable investors include Kavirut from OYO, Dhruva K Dubey from Vishal Mega Mart, Rachna Bahadur from Wellness Forever and Yerram Food Company.<\/p>\n

Healthy Mithai Co.\u00a0<\/em>specializes in diabetic-safe mithai, allowing health-conscious consumers and those with dietary restrictions to enjoy sweets guilt-free. The company uses zero-calorie stevia instead of sugar, creating low-glycemic index (GI) sweets with 50% fewer calories than traditional mithai. The Indian sweets market is undergoing rapid transformation, with an increasing demand for healthier alternatives. The packaged sweets industry is projected to reach INR 11,000 crore by 2031, positioning\u00a0Healthy Mithai Co.\u00a0<\/em>for significant growth.<\/p>\n

The newly raised capital will be deployed to:<\/strong><\/p>\n

\u25cf \u00a0Expand presence in metro and Tier-1 cities<\/p>\n

\u25cf \u00a0Launch products in modern retail stores like Nature\u2019s Basket<\/p>\n

\u25cf \u00a0Strengthen brand building initiatives<\/p>\n

\u25cf \u00a0Enhance research & development for new product innovations<\/p>\n

Speaking about this investment, Kuldeep Mirani, Co-Founder, CEO BeyondSeed said \u201cIndia\u2019s staggering diabetic and pre-diabetic population presents a significant opportunity for healthier alternatives. Healthy Mithai Co. is uniquely positioned to capitalize on this demand with its innovative, scientifically developed, and delicious mithai. We are also impressed with the founding team\u2019s deep understanding of the Indian mithai landscape and their commitment to preserving cultural traditions while prioritizing health and well-being.\u201d<\/p>\n

Prabhinder Singh, Founder of\u00a0Healthy Mithai Co.<\/em>, added:\u2028\u201cI envision a future where enjoying traditional Indian sweets is no longer a guilty pleasure but a guilt-free celebration. Our commitment is rooted in three key tenets:<\/strong><\/p>\n

1.\u00a0<\/strong>Uncompromising Health\u00a0<\/strong>\u2013<\/strong>\u00a0Using only low-GI sweeteners like stevia, with no jaggery, dates, or palm sugar.<\/p>\n

2. Authentic Taste\u00a0\u2013<\/strong>\u00a0Retaining the traditional flavors and textures of mithai.<\/p>\n

3. Unwavering Quality\u00a0\u2013<\/strong>\u00a0Ensuring hygiene and safety through FSSAI and\u00a0\u2028HACCP-certified facilities.\u201d<\/p>\n

The company aims to continue innovating its product line, particularly expanding on its bestsellers like\u00a0Alphonso Mango Kalakand\u00a0<\/em>and\u00a0Rasgulla & Gulab Jamun Combo<\/em>. Expansion into modern retail and export markets is a key focus moving forward.<\/p>\n

About Healthy Mithai Co.:\u00a0<\/strong><\/p>\n

Healthy Mithai Co.\u00a0<\/em>is redefining traditional Indian sweets by offering diabetic-safe, zero-sugar mithai. The company is committed to delivering authentic taste while ensuring health and quality. Founded by Prabhinder Singh and Deepak Jain, alongside D2C mentor and investor Arjun Vaidya, the company is set to revolutionize the Indian sweets market. Learn more about Healthy Mithai Co. at<\/p>\n

https:\/\/healthymithai.co<\/a><\/p>\n

About BeyondSeed:\u00a0<\/strong><\/p>\n

BeyondSeed Venture Solutions Pte. Ltd.\u00a0<\/em>is a Singapore-based institutional investor focused on backing innovative startups with high growth potential in the consumer and healthcare sectors. Learn more about BeyondSeed at\u00a0https:\/\/www.beyondseed.com\/<\/a><\/p>\n

For media enquiries please email:\u00a0prabhinder.singh@healthymithai.co<\/a><\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mumbai (Maharashtra) [India], March 6: Mumbai-based startup,\u00a0Healthy Mithai Co., has successfully raised INR 1.33 crore…<\/p>\n","protected":false},"author":2,"featured_media":47752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1331],"class_list":["post-47751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/47751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/comments?post=47751"}],"version-history":[{"count":0,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/47751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media\/47752"}],"wp:attachment":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media?parent=47751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/categories?post=47751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/tags?post=47751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}