{"id":55741,"date":"2025-09-25T11:31:47","date_gmt":"2025-09-25T06:01:47","guid":{"rendered":"https:\/\/risingentrepreneurs.in\/index.php\/2025\/09\/25\/matter-expands-retail-network-with-new-experience-hub-in-mehsana-powering-gujarats-electric-future\/"},"modified":"2025-09-25T11:31:47","modified_gmt":"2025-09-25T06:01:47","slug":"matter-expands-retail-network-with-new-experience-hub-in-mehsana-powering-gujarats-electric-future","status":"publish","type":"post","link":"https:\/\/risingentrepreneurs.in\/index.php\/2025\/09\/25\/matter-expands-retail-network-with-new-experience-hub-in-mehsana-powering-gujarats-electric-future\/","title":{"rendered":"MATTER Expands Retail Network with New Experience Hub in Mehsana \u2013 Powering Gujarat\u2019s Electric Future"},"content":{"rendered":"<div>\n<p><strong>Mehsana (Gujarat) [India], September 25: <\/strong>MATTER, India\u2019s pioneering electric mobility innovator, today announced the grand opening of its latest\u00a0<strong>Experience Hub<\/strong>\u00a0in Mehsana, Gujarat. The new hub marks a significant milestone in MATTER\u2019s fast-growing retail footprint, further strengthening its commitment to accelerate India\u2019s transition towards clean, connected, and sustainable mobility.<\/p>\n<p>The\u00a0<strong>MATTER Experience Hub \u2013 Mehsana<\/strong>, located at\u00a0<strong>Shop No. 15, 16, Tirusai Mobility \u2013 Mahavir Chambers, near Jay Ashirwad Society, Nagalpur<\/strong>\u00a0offers a state-of-the-art destination where customers can explore MATTER\u2019s cutting-edge EV technologies and experience first-hand the\u00a0<strong>AERA \u2013 India\u2019s first geared electric motorbike<\/strong>.<\/p>\n<p>The inauguration was attended by MATTER\u2019s leadership team, dealer partners, and enthusiastic EV riders from across Mehsana, marking the beginning of a new era for sustainable mobility in the region.<\/p>\n<p>Speaking at the launch,\u00a0<strong>Mr. Arun Pratap Singh, Founder &amp; Group COO, MATTER<\/strong>, said:<br \/>\n\u201cGujarat is not just our home state but also a hub of innovation and entrepreneurship. With the opening of our new Experience Hub in Mehsana, we are bringing our flagship innovation, the AERA, closer to the people of North Gujarat. This hub will serve as a gateway for riders to embrace a smarter, cleaner, and more exhilarating way to move.\u201d<\/p>\n<p>The Dealer Principal,\u00a0<strong>Mr. Piyushkumar Rameshbhai Patel<\/strong>, expressed his pride, stating:<br \/>\n\u201cWe are proud to partner with MATTER to bring this next-generation EV experience to Mehsana. Our region is at the cusp of a mobility transformation, and with the AERA, we are introducing a product that blends innovation, performance, and sustainability. This Experience Hub will not only showcase cutting-edge technology but also inspire riders across North Gujarat to embrace the future of mobility.\u201d<\/p>\n<p><strong>AERA \u2013 Geared for Thrills, Built for the Future<\/strong><\/p>\n<p>At the heart of the Experience Hub is the\u00a0<strong>AERA 5000+<\/strong>, the world\u2019s first manufactured geared electric motorbike and MATTER\u2019s flagship innovation. Equipped with\u00a0<strong>HyperShift<\/strong>, a 4-speed manual gearbox, the AERA blends the thrill of gears with the efficiency of electric power\u2014bridging tradition with future mobility.<\/p>\n<p>Visitors to the Mehsana Hub can explore a\u00a0<strong>phygital environment<\/strong>\u2014where immersive digital engagement meets hands-on product experience. From interactive displays to test rides, the Hub is designed to help riders understand MATTER\u2019s in-house engineered innovations shaping the future of urban commuting.<\/p>\n<p><strong>Key Features of the AERA 5000+:<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>HyperShift Gearbox<\/strong>\u00a0\u2013 4-speed manual transmission with Eco, City, and Sport ride modes<\/li>\n<li><strong>Liquid-Cooled Powertrain<\/strong>\u00a0\u2013 Engineered for India\u2019s urban traffic and high temperatures<\/li>\n<li><strong>7\u201d Smart Touch Dashboard<\/strong>\u00a0\u2013 Navigation, ride stats, media, and OTA updates<\/li>\n<li><strong>5kWh Battery Pack<\/strong>\u00a0\u2013 Certified 172 km range; IP67 rated for dust and water resistance<\/li>\n<li><strong>Quick Acceleration<\/strong>\u00a0\u2013 0\u201340 km\/h in under 2.8 seconds<\/li>\n<li><strong>Enhanced Safety<\/strong>\u00a0\u2013 Dual disc brakes with ABS, dual suspension, smart park assists<\/li>\n<li><strong>MATTER Mobile App<\/strong>\u00a0\u2013 Real-time tracking, geo-fencing, ride history, remote controls<\/li>\n<li><strong>Lifetime Battery Warranty<\/strong>\u00a0\u2013 A first in India, ensuring long-term rider confidence<\/li>\n<\/ul>\n<p><strong>Driving Gujarat\u2019s Electric Momentum<\/strong><\/p>\n<p>As India\u2019s EV adoption accelerates, Gujarat continues to play a pivotal role in shaping the nation\u2019s clean mobility future. With the launch of the Mehsana Experience Hub, MATTER aims to create a community hub for electric mobility, enabling enthusiasts to discover, engage, and become part of MATTER\u2019s growing\u00a0<strong>LOOPED program<\/strong>, which already connects thousands of riders across the country.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-83552\" src=\"https:\/\/risingentrepreneurs.in\/wp-content\/uploads\/2025\/09\/2526009558-MATTER-Retail-Gujarat-1.jpg\" alt=\"\" width=\"1200\" height=\"675\"><\/p>\n<p><strong>About MATTER<\/strong><\/p>\n<p>MATTER Motor Works, an electric mobility startup founded in January 2019 in Ahmedabad, is redefining the future of mobility with its \u201cInnovate in India\u201d approach. Committed to building an independent EV ecosystem, MATTER explores every facet of electric mobility to drive India towards a sustainable future.<\/p>\n<p>Its flagship product, AERA, World\u2019s first manufactured geared electric motorbike, has been recognized as the \u201cEditors\u2019 Choice Electric Motorcycle of the Year\u201d by Top Gear India, alongside prestigious accolades like \u201cEV Bike of the Year 2025\u201d by ACKO Drive and \u201cInnovation Startup of the Year\u201d at the Outlook Business Spotlight Awards.<\/p>\n<p>Powered by a team of over 600 innovators, MATTER is at the forefront of cleaner mobility through in-house technology and groundbreaking innovations. With over 375 patent filings and 82 granted patents, spanning powertrain, liquid cooling, battery management, gearbox technology, cyber security (EV), charging infrastructure, and manufacturing automation, MATTER is shaping the evolution of India\u2019s EV landscape\u2014driving the nation towards energy independence.<\/p>\n<p><span>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mehsana (Gujarat) [India], September 25: MATTER, India\u2019s pioneering electric mobility innovator, today announced the grand&#8230;<\/p>\n","protected":false},"author":2,"featured_media":55742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1331],"class_list":["post-55741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/55741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/comments?post=55741"}],"version-history":[{"count":0,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/55741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media\/55742"}],"wp:attachment":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media?parent=55741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/categories?post=55741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/tags?post=55741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}