{"id":61856,"date":"2026-01-31T10:50:57","date_gmt":"2026-01-31T05:20:57","guid":{"rendered":"https:\/\/risingentrepreneurs.in\/index.php\/2026\/01\/31\/bes-expo-2026-shaping-indias-ai-driven-media-future\/"},"modified":"2026-01-31T10:50:57","modified_gmt":"2026-01-31T05:20:57","slug":"bes-expo-2026-shaping-indias-ai-driven-media-future","status":"publish","type":"post","link":"https:\/\/risingentrepreneurs.in\/index.php\/2026\/01\/31\/bes-expo-2026-shaping-indias-ai-driven-media-future\/","title":{"rendered":"BES Expo 2026: Shaping India\u2019s AI-Driven Media Future"},"content":{"rendered":"
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New Delhi [India], January 30: <\/strong>A Landmark Moment for India\u2019s Broadcasting Ecosystem<\/p>\n

The 30th edition of BES Expo 2026 emerged as a defining platform for India\u2019s media and broadcasting industry, bringing together policymakers, broadcasters, technologists, and academics to chart a digital-first, AI-powered future. Anchored in the vision of \u201cMake in India\u201d and \u201cAI in Media Broadcasting,\u201d the expo reflected India\u2019s growing confidence in building indigenous, globally competitive media technologies<\/p>\n

AI Is Under-Hyped, Not Over-Hyped: Government Perspective<\/strong><\/p>\n

Media & Entertainment at an Inflection Point<\/p>\n

Delivering the key policy address, Shri Sanjay Jaju, IAS, Secretary, Ministry of Information & Broadcasting, highlighted the transformational role of AI in the Media & Entertainment (M&E) sector, which supports nearly one crore livelihoods across radio, television, cinema, and digital platforms.<\/p>\n

Thanking BES for the scale and coordination of the expo, he remarked:<\/p>\n

\"BES<\/p>\n

\u201cAI is often called over-hyped, but in reality, it is under-hyped in its real-world impact.\u201d<\/p>\n

From Studios to Button-Click Efficiency<\/strong><\/p>\n

AI as an Agent, Not Just a Tool<\/p>\n

Drawing parallels with the arrival of the internet, Shri Jaju explained how AI is reshaping content creation, production workflows, and editorial decision-making. He noted that media operations are shifting from heavy studio-driven processes to button-click efficiency, dramatically improving productivity.<\/p>\n

Importantly, he emphasized:<\/strong><\/p>\n

AI should not be viewed merely as a tool, but as an agent<\/p>\n

Capable of optimisation, multilingual content creation, and assisted decision-making<\/p>\n

While dystopian fears exist, AI\u2019s employment impact has been far less disruptive than anticipated<\/p>\n

Regulatory Reform and New Distribution Models<\/p>\n

Digital Radio, DTM and Ease of Doing Business<\/p>\n

Highlighting structural shifts in broadcasting, Shri Jaju spoke about:<\/strong><\/p>\n

Digital Radio<\/strong><\/p>\n

Direct-to-Mobile (DTM) broadcasting for terrestrial digital distribution<\/p>\n

Expanding access for citizens without reliable internet connectivity<\/p>\n

He also underscored the role of the Broadcast Seva Portal, describing it as a single-window system that enhances Ease of Doing Business by simplifying licensing and compliance.<\/p>\n

\"BES<\/p>\n

\u201cIt is time to move from discussion to delivery, and from prototypes to scalable models.<\/p>\n

WAVES: A Process, Not an Event<\/strong><\/p>\n

Building India\u2019s Media Value Chain<\/p>\n

Referring to Prime Minister Narendra Modi\u2019s vision, Shri Jaju described WAVES as a long-term process, not a one-time initiative.<\/p>\n

Key platforms include:<\/strong><\/p>\n

WAVES Bazaar<\/p>\n

WaveX (content creation and innovation chain)<\/p>\n

\u201cOne wave should lead to another\u2014that is the nature of a wave,\u201d he said, stressing collaboration across the media ecosystem.<\/p>\n

Public Broadcasting in the AI Era<\/p>\n

Trust, Integrity and National Reach<\/p>\n

Shri Gaurav Dwivedi, CEO, Prasar Bharati, spoke about the evolving broadcast landscape at the intersection of policy, technology, and public trust.<\/p>\n

He highlighted:<\/strong><\/p>\n

Cloud-based IT systems and intelligent production tools<\/p>\n

The strategic importance of D2M<\/p>\n

Prasar Bharati\u2019s role during national emergencies<\/p>\n

Its unmatched reach in rural and remote regions<\/p>\n

Positioning AI as assistive rather than replacement, he stressed its role in:<\/strong><\/p>\n

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  • Linguistic diversity<\/li>\n
  • Authenticated journalism<\/li>\n
  • Citizen-centric and verified information delivery<\/li>\n
  • AI in the Newsroom: A Live Demonstration<\/li>\n<\/ul>\n

    India Today\u2019s AI Anchor \u2018Sana\u2019<\/strong><\/p>\n

    Offering an industry perspective, Ms. Kalli Purie, Vice Chairperson & Executive Editor-in-Chief, India Today Group, presented a live demonstration of the AI news anchor \u2018Sana\u2019, drawing strong audience interest.<\/p>\n

    Quoting the AI anchor:<\/strong><\/p>\n

    \u201cI won\u2019t take over unless someone plugs me in.\u201d<\/p>\n

    She emphasized that while AI boosts speed, efficiency, and engagement, human creativity, editorial judgment, and accountability remain central.<\/p>\n

    BES: Beyond Exhibition to Capability Building<\/strong><\/p>\n

    Education, Skills and Indigenous Innovation<\/p>\n

    Concluding the leadership perspectives, Sunil Sir, President, Broadcast Engineering Society (BES), reaffirmed BES\u2019s commitment to:<\/strong><\/p>\n

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    • Education and training<\/li>\n
    • Skill development<\/li>\n
    • Sustainable and responsible innovation<\/li>\n<\/ul>\n

      He noted that participation at BES Expo 2026 nearly doubled compared to last year, reflecting growing industry momentum.<\/p>\n

      \u201cAI in media broadcasting is no longer a future concept\u2014it is the present.\u201d<\/strong><\/p>\n

      Conclusion: India Ready to Lead the Next Media Wave<\/strong><\/p>\n

      BES Expo 2026 stood out not merely as an exhibition, but as a strategic forum shaping India\u2019s AI-enabled, inclusive, and Make-in-India broadcasting future\u2014signalling the country\u2019s readiness to lead the next global wave of media transformation.<\/p>\n

      If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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      New Delhi [India], January 30: A Landmark Moment for India\u2019s Broadcasting Ecosystem The 30th edition…<\/p>\n","protected":false},"author":2,"featured_media":61857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1331],"class_list":["post-61856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/61856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/comments?post=61856"}],"version-history":[{"count":0,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/61856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media\/61857"}],"wp:attachment":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media?parent=61856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/categories?post=61856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/tags?post=61856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}