{"id":65672,"date":"2026-04-27T14:16:01","date_gmt":"2026-04-27T08:46:01","guid":{"rendered":"https:\/\/risingentrepreneurs.in\/index.php\/2026\/04\/27\/akshay-kumar-joins-crystal-crop-protection-as-brand-ambassador-launches-desh-ka-kisan-desh-ka-asli-hero-campaign\/"},"modified":"2026-04-27T14:16:01","modified_gmt":"2026-04-27T08:46:01","slug":"akshay-kumar-joins-crystal-crop-protection-as-brand-ambassador-launches-desh-ka-kisan-desh-ka-asli-hero-campaign","status":"publish","type":"post","link":"https:\/\/risingentrepreneurs.in\/index.php\/2026\/04\/27\/akshay-kumar-joins-crystal-crop-protection-as-brand-ambassador-launches-desh-ka-kisan-desh-ka-asli-hero-campaign\/","title":{"rendered":"Akshay Kumar joins Crystal Crop Protection as Brand Ambassador: Launches \u201cDesh Ka Kisan, Desh Ka Asli Hero\u201d Campaign"},"content":{"rendered":"<p><em>Akshay Kumar with Nand Kishor Aggarwal, Chairman Emeritus; Ankur Aggarwal, Executive Chairman &amp; MD; and Sohit Satyawali, CBO, Crystal Crop Protection.<\/em><\/p>\n<p><strong>New Delhi [India], April 27:<\/strong> Crystal Crop Protection Limited (\u201cCrystal Crop Protection\u201d), one of India\u2019s research-led agri-input companies, today announced the appointment of Akshay Kumar as its \u201cBrand Ambassador\u201d.<\/p>\n<p>On the sidelines of this association, Crystal Crop Protection&nbsp;<strong>also unveiled its first national brand campaign with Akshay Kumar<\/strong>, \u201c<strong>Desh Ka Kisan, Desh Ka Asli Hero<\/strong>\u201d, a tribute to the contribution and everyday courage of India\u2019s farmers.&nbsp;<\/p>\n<p>This association brings together Crystal Crop Protection\u2019s three-decade long commitment to Indian agriculture with Akshay Kumar. Through this partnership, Crystal Crop Protection aims to further strengthen its connect with India\u2019s farmers and help them adopt advanced solutions and improve farm profitability.<\/p>\n<p><strong>Ankur Aggarwal, Executive Chairman and Managing Director, Crystal Crop Protection Limited, said,<\/strong>\u201c<em>Akshay Kumar represents resilience, discipline, and a deep sense of purpose, values that strongly align with what we stand for at Crystal. This partnership is our way of connecting a national icon with the true heroes who feed the nation, our farmers. For us, the farmer is not just a stakeholder but the very reason we exist<\/em>.\u201d<\/p>\n<p>The \u201c<strong>Desh Ka Kisan, Desh Ka Asli Hero\u201d<\/strong>\u00a0campaign will be rolled out across television, digital platforms and various on-ground farmer engagement platforms. The campaign will celebrate farmers as the backbone of the nation while highlighting Crystal Crop Protection\u2019s role as a partner that supports them with crop protection solutions, seeds and outsourced farm advisory teams deployed through its \u201cCrystal Doctor\u201d network.<\/p>\n<p><strong>Akshay Kumar, Superstar and Brand Ambassador, Crystal Crop Protection<\/strong>\u00a0said, \u201c<em>This association with Crystal Crop Protection is a natural partnership in its truest sense. To be associated with a brand that stands shoulder-to-shoulder with India\u2019s farmers not just in words, but also in action is a proud feeling. Together, we will strive to celebrate the Indian farmer and inspire a new era of confident, modern agriculture.\u201d<\/em><br \/>A name to reckon with in the Indian film industry, Akshay Kumar is known as a person of integrity, discipline and trust. A consistent advocate of social issues and a story-teller who connects with the pulse of the nation.\u00a0He will act as the voice that amplifies the farmers\u2019 story &#8211; acknowledging their challenges, resilience and contribution to nation building.<\/p>\n<p><strong>Sohit Satyawali, Chief Business Officer \u2013 Crystal Brands Business, Crystal Crop Protection<\/strong>\u00a0said, \u201c<em>Akshay Kumar has always brought credibility and authenticity to the silver screen, and this association will bring the same credibility to the Crystal Brand. This association will strengthen our efforts to provide advanced crop solutions and help farmers build profitable farms\u201d.<\/em><\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Akshay Kumar with Nand Kishor Aggarwal, Chairman Emeritus; Ankur Aggarwal, Executive Chairman &amp; MD; and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":65671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,6],"tags":[3811,3812,3813,3814,3815],"class_list":["post-65672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-press-release","tag-akshay-kumar","tag-ankur-aggarwal","tag-crystal-crop-protection","tag-nand-kishor-aggarwal","tag-sohit-satyawali"],"_links":{"self":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/65672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/comments?post=65672"}],"version-history":[{"count":0,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/65672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media\/65671"}],"wp:attachment":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media?parent=65672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/categories?post=65672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/tags?post=65672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}