{"id":69278,"date":"2026-08-01T12:06:45","date_gmt":"2026-08-01T06:36:45","guid":{"rendered":"https:\/\/risingentrepreneurs.in\/index.php\/2026\/08\/01\/this-friendship-day-airtel-brings-back-a-timeless-tradition-with-a-modern-twist\/"},"modified":"2026-08-01T12:06:45","modified_gmt":"2026-08-01T06:36:45","slug":"this-friendship-day-airtel-brings-back-a-timeless-tradition-with-a-modern-twist","status":"publish","type":"post","link":"https:\/\/risingentrepreneurs.in\/index.php\/2026\/08\/01\/this-friendship-day-airtel-brings-back-a-timeless-tradition-with-a-modern-twist\/","title":{"rendered":"This Friendship Day, Airtel Brings Back a Timeless Tradition &#8211; With a Modern Twist"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Ahmedabad (Gujarat) [India], August 01:<\/strong> <strong> With Friendship Day set to be celebrated on August 2, Airtel has introduced a new way for customers to celebrate the occasion.\u00a0<\/strong>Through the Airtel app, users can now recharge a friend&#8217;s\u00a0<strong>Airtel Prepaid number<\/strong>\u00a0and pair it with a personalised digital Friendship Band,\u00a0<em>(**Valid till 2<sup>nd<\/sup>\u00a0August 2026)<\/em>\u00a0adding a thoughtful touch to an everyday transaction.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The experience begins with users entering their friend&#8217;s Airtel Prepaid number, selecting a Prepaid recharge, and completing the transaction. They can then choose from a range of digital Friendship Bands designed for different kinds of friendships, including&nbsp;<strong>&#8220;Gym Buddy,&#8221; &#8220;Meme Dealer,&#8221; &#8220;Gedi Partner,&#8221; &#8220;Foodie Friend,&#8221; &#8220;Gossip Spiller,&#8221; and &#8220;Free Therapist.&#8221;<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Once selected, the Friendship Band can be shared instantly via&nbsp;<strong>WhatsApp or SMS<\/strong>, accompanied by a Friendship Day greeting. The experience can also include the sender&#8217;s name when shared via SMS, making the message more personal. Recipients are then given the option to continue the chain by gifting a Friendship Band to someone else through the campaign page.<\/p>\n<p class=\"wp-block-paragraph\">With this initiative, Airtel is reimagining the traditional exchange of Friendship Bands for today&#8217;s digital world. By combining a prepaid recharge with a thoughtful greeting, the company is offering customers a simple yet meaningful way to celebrate friendships. The campaign transforms a routine recharge into a shareable experience, making it easier to connect with friends and celebrate the occasion in a memorable way.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahmedabad (Gujarat) [India], August 01: With Friendship Day set to be celebrated on August 2,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":69277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,6],"tags":[2943,5095],"class_list":["post-69278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-press-release","tag-airtel","tag-friendship-day"],"_links":{"self":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/69278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/comments?post=69278"}],"version-history":[{"count":0,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/69278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media\/69277"}],"wp:attachment":[{"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media?parent=69278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/categories?post=69278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risingentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/tags?post=69278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}